Slise.xyz end-Q2 2023 Investor Updates: Targeting + Demo Day + Half of the round filled
Let's make ads great again
Summary
Hello folks! It’s been just a month since our interim update, but the progress couldn’t be more remarkable. We tripled our revenue, built infrastructure for targeting, presented at Binance Demo Day, and got committed 1.3M out of the 2.5M round target. There is a lot more going on simultaneously, so now we’re focusing on building processes to give us stable ground for future growth.
Impressions served: 700k+
Unique users reached: 90k+
Revenue: $11,000+
Runway: 12+ months
Opportunities to connect: Reach out to schedule a call if we haven’t spoken in this round yet. Also, connect with us at EthCC (July 16-20)!
Opportunities to help: If you know projects who want to monetize or advertise—don’t hesitate to introduce them to us.
Product highlights
Moved to the next big stage in product development by adding targeting infrastructure. It affected most of the logic of ad serving, billing, and tracking, but now we can add new filters on this backbone at no time. The first and the easiest to go live are client features such as location or a device, but the onchain targeting is coming next, together with an interface for audience sizing and price estimation. Here is a sneak peek at how it’s going to look:
Added support for Algorand and Solana wallets.
Based on the advertisers’ requests we have built a conversion tracking module that will be integrated with our pix3l in advertisers’ websites. This will allow us to display the number of conversions, conversion rate, and CPA, on top of all the rich data we have in a dashboard already, and use it for automatic conversion optimization.
Company highlights
Going to speak on a panel at Web3 Growth Summit during EthCC, which gathered a lot of our favourite Web3 Marketing leaders.
Hired an Account Manager and built a repeatable process around customer onboarding so it takes less of the founders’ time.
Worked with a Sales consultant to refine each step in our cold-outreach strategy and sales funnel. Saw significant improvement in replies from the very first week.
Hired a front-end developer.
Fresh content and insights about Web3 Marketing
‘This Protocol Is Brought to You By’: An Onchain Model for Web3 Advertising by Variant fund.
Too busy to write ourselves, but in the meantime we collect a great deal of unique data to share in the coming month.
That’s all, folks!
Oleksii, CEO
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