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Slise.xyz Q1 2023 Investor Updates

Let's make ads great again

Oleksii Sidorov

Mar 25, 2023

Summary

Hello folks! It's been a productive few months since graduation from Alliance. After we closed our angel round we focused on core hiring and managed to build an MVP in a shorter-than-expected term. We also went aggressively on the BD side and now have a much better understanding of our target segments and how to approach them. From the ecosystem perspective, we've been covered in a handful of reports and received a pleasantly surprising amount of inbound interest that we have to park on a waitlist for now. Over the next quarter, all our efforts are going into building integrations, serving the first clients, and securing revenue.

Committed traffic (wallets/month): 200k+
Monthly revenue: $0
Runway: 12+ months

Opportunities to connect: I will be at NFT NYC April 11-15, hit me up!
Opportunities to help: If you know projects who want to monetize or advertise—don’t hesitate to introduce them to us.

Highlights

The most important: Currently starting closed testing of our MVP with a group of smaller publishers, which is a first step on our way to public launch.
The most exciting: Started developing a brand new product that will extend our value prop and will allow us to onboard more publishers, increasing our reachable traffic (read: revenue) by an order of magnitude and in a much shorter time. The announcement is coming!
Brought on board 4 new teammates: 2 BD specialists, both with expertise in web3, and 2 devs—a superstar engineer with 15+ YoE in development and 10 years in CTO roles in crypto, and an AdTech expert with 7 years of AdTech experience in web2-giants like Publicis Groupe and Admitad.
In February alone, reached out to 250+ potential publishers. In March, added Twitter and email to our sales stack and are on track to beat this number. Built a much stronger understanding of how different verticals perceive ads and where we should focus our efforts today.
Made early agreements for integration with dApps totaling in 200k+ monthly UAW (worth ~$60k in projected revenue for us) and have another 1M UAW in the early development stage.
Started conversations with the largest web3 ecosystem players with a few million in traffic each.
Participated in web3 gaming events from Blockchain Gaming Alliance and Animoca Brands, and got much attention to our cool merch at Paris Blockchain Week. In the online space, became active members of Safary—the largest community of web3 growth leaders (and our potential clients).
Launched a company blog.

Lowlights

Mobile traffic turned out to be trickier to serve than we initially expected, and its share is not negligible.
Faced a number of issues with projects that "kind of" have a wallet connection, but that can't be used by us right now (small chains / built-in wallets / not fully live).
Didn't invest enough in product development during the fundraising that could save us another 2 months.
The CPC model that captures the whole benefit of targeting (more clicks from the same traffic) is not widely adopted by publishers today, which will require us to do some education or build the statistical model to arbitrage between CPM and CPC internally.

Fresh content and insights about Web3 Marketing

That’s all, folks!

Oleksii, CEO

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